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Polyphony

A Unified ERP for Pop Culture Retail

Company Profile

POLYPHONY is a China-based creative company operating at the crossroads of intellectual property, design, production, and retail. With a mission to deliver pop culture products through a multi-voice, or “polyphonic,” strategy, the company blends B2C and B2B channels, both online and offline.

  • Industry: Retail & Creative IP
  • Headquarters: China
  • Employees: ~50
  • Annual Revenue: $5M+
  • ERP Hosting: Odoo Community (On-Premise or Private Cloud)
  • Sales Channels: Taobao, Youzan, POS stores in Beijing and Shanghai, B2B partnerships

Challenges Faced

Before adopting Odoo, POLYPHONY faced several operational bottlenecks:

  • Fragmented systems: SAP Business One for backend, a local POS for offline sales, and separate platforms for each e-commerce channel.
  • No unified view of inventory or customers across Taobao, Youzan, and physical stores.
  • Difficulty managing multi-location stock and sales operations.
  • No centralized loyalty program or customer behavior analytics across channels.
  • Manual reconciliation between systems led to errors and delays.

Odoo Implementation

To unify their ecosystem, POLYPHONY adopted Odoo Community Edition and centralized their operations across:

  • Sales & CRM: B2B and B2C workflows unified within Odoo Sales module.
  • Inventory (WMS): Full mobile barcode scanning across 4 warehouses, supporting efficient stock movement and fulfillment.
  • POS System: Custom tablet/mobile POS setups in 3 physical stores, replacing the legacy Chinese POS system.
  • Online Channel Integrations:
    • Taobao and Youzan: Order and stock synchronization via custom connectors.
    • Real-time updates between platforms and Odoo inventory ensured stock accuracy.
  • Customer Loyalty System:
    • Cross-platform loyalty program aggregating customer points from in-store, Youzan, and Taobao purchases.
    • Implemented custom logic to apply rewards automatically in POS and online orders.

Business Benefits

Operational Efficiency

  • Fully mobile-operated WMS increased picking and packing speed across warehouses.
  • Eliminated data duplication between systems through centralized operations.

Sales Unification

  • All orders—whether from B2B deals, e-commerce, or physical retail—flow into a single ERP.
  • Easy sales analysis and forecasting thanks to consolidated data.

Customer Retention & Engagement

  • Loyalty points are now visible and redeemable across all channels, increasing customer return rates.
  • Marketing teams can segment customer behavior from a single source of truth.

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